Do Not Resuscitate Legal and Ethical Issues Essay

Introduction DNR, Do Not Resuscitate, is an order that alerts medical professionals not to perform cardiopulmonary resuscitation, CPR, on an individual. CPR consists of life saving methods such as procedures that can involve mouth to mouth resuscitation to using a defibrillator, intubation, and using cardio tonic drugs to bring the patient back to life. DNR orders is a legal document that has been sustained by the individual or proxy, typically is for patients that are seriously ill or may be terminally ill, preventing aggressive efforts to bring them back to life. DNR enables a person to exercise their right to autonomy, to make decisions about their healthcare in case they are unable to do so in the future. In this paper I will be analyzing the requirements of New Jersey’s DNR. Secondly I will be identifying the requirements of three hospitals DNR’s in New Jersey. The three hospitals will be Jersey City Medical center, St. Joseph’s Hospital, and Hackensack Medical Center; I will examine the differences and similarities between the three hospital DNR requirements and address the following: what they are and which one should be followed. Lastly the paper will explain how a DNR is applied if a patient is under hospice care and the EMT’s are called. Requirements for New Jersey Do Not Resuscitate Orders State of N.J. www.state.nj.us/health/ems/dnr_introduction.shtml This is the State of New Jersey Department of Health website. This website contains the requirements for the state of N.J. This also contains information of the guidelines for  physicians, policies for EMS personal, and Do Not Resuscitate brochure. This web site is valuable for the research paper in the understanding of the states requirments and policies. New Jersey Do Not Resuscitate (DNR) http://www.njha.com/media/33214/DNRGuidelines.pdf. This website provides the state’s education for guidelines for health care professional, patients and their families. This also contains important information about the DNR background and history to further understand the requirements. The website also includes physician guidelines, EMS policy, how to get a valid out of hospital DNR, bracelet guidelines, and an educational brochure for family members. The website will allow me to identify the requirements of New Jersey’s DNR policy and also provides tools for the patient and their family. DNR’s Advanced Directives-NJ http://www.njha.com/media/33214/DNRGuidelines.pdf. This website is the NJ Hospice and Palliative Care Organization; this will enrich my knowledge about hospice care, DNR orders, Advanced Directives, and living wills. Duke, G., Thompson, S., & Hastie, M. (2007). Factors influencing completion of advanced directives in hospitalized patients. International Journal Of Palliative Nursing, 13(1), 39-43 This was retrieved form the Ashford library; this is a journal article that discusses the completion of DNR forms and the importance in protecting the patient’s right in making decisions for end of life care. The article gives important in formation about DNR and also describes assessment tools that are used to better educate the patient. Advanced Directives- Jersey City Medical Center https://www.libertyhealth.org/pdf/LibertyHealth_Advance_Directive.pdf St Joseph’s Health care- https://www.stjosephshealth.org/patients-and-families/your-hospital-stay-information/24-your-hospital-stay-information Advanced Directives-Hackensack Medical Center http://www.hackensackumc.org/assets/1/7/advdirectives.pdf. This is the Jersey City Medical Center’s, St. Joseph’s Hospital’s, and Hackensack Universities advance directive information and DNR forms. They provide education for the patient and or families. This will provide me the information to examine the differences and similarities between the states and the three hospitals DNR requirements to address the following questions:  what are they and which one should be followed. DNR is applied under hospice care and EMT’s are called Do Not Resuscitate Orders State of N.J. www.state.nj.us/health/ems/dnr_introduction.shtml This website provides information on how a DNR is applied if patients are under hospice care and the EMT’s have been called. This will be very important in the research paper. Providing information and ethic realization to issues when DNR guidelines and a call for emergent services on a hospice patient. This is the State of New Jersey Department of Health website. This website contains the information how DNR is applied if a patient is under hospice care and EMT’s are called. From researching the information provided this will greatly help me explain and understand the issues involving DNR document and a call for to the EMT’s to provide help. Van Leuven, K. (2012). Advanced care planning in health service users. Journal Of Clinical Nursing, 21(21/22), 3126-3133. doi:10.1111/j.1365-2702.2012.04190.x This was retrie ved form Ashford University Library; this journal article provides information of advanced directives and DNR orders. This is critical to my research paper, it will help me to understand and analysis various situations such as EMT’s being called with a patient that has a DNR. Croke, E., & Daguro, P. (2005). Liability for the health care provider: non-implementation of patients’ advanced directives. Journal Of Legal Nurse Consulting, 16(2), 19-24. This was also retrieved form Ashford Universities library, the journal artical explains how a DNR should be kept with a patient and should also be kept in the patient’s permanent medical record. DNR orders should be honored by health care professional including EMT’s. The information also explains that a living will is not a DNR and that a bracelet is one of the best ways for EMT’s to recognize a patient’s wishes. Taghavi, M., Simon, A., Kappus, S., Meyer, N., Lassen, C., Klier, T., & †¦ Wiese, C. (2012). Paramedic’s experiences and expectations concerning advance directives: A prospective, questionnaire-based, bi-centre study. Palliative Medicine, 26(7), 908-916. doi:10.1177/0269216311419885 This was also retrieved form the Ashford library; it is a questionnaire based investigation from the EMT’s perspective. It explains their concerns for improved guidelines on end of life decisions and to not provide cardiopulmonary resuscitation in palliative care patients.

Caught Up in Different Worlds

The short story Caught Up in Different Worlds is a fascinating piece that takes the readers through different jaunts of experiences of a woman called Sylvania, a good pretender who can imply to be happy even if sad, and can also appear to be sad when really happy. She is caught in different escapades that force her to fake what she does not feel. When wedding Horace, she pretends to be happy, yet in a real sense, she hates what she goes through. Later, when Horace dies, she pretends to be at a great loss, yet feeling relieved at last. This study examines the story alongside different stylistic devices used by the author. The devices include anaphora, asyndeton, polysyndeton, and kenning. Sylvania's parents arrange her marriage with Horace in accordance with their culture where parents decide whom to marry their sons and daughters. That is done to ensure they marry the right person. Even if they do not agree, children are obliged to accept their parents' verdicts. As a result, Sylvania pretends to be happy to meet Horace as her husband, but inside her is a heart of pain and despair that is forced to accept something she does not feel for. The story is a captivating piece about the experiences of a woman living in a world controlled by her parents who choose to express what she does not feel, just to conform to their expectations. She appears to be happy from outside, yet suffering from inside.AnaphoraAnaphora is one of the stylistic devices used in the story. It is the repetition of common or similar words at the start of consecutive phrases in conjunction with the pinnacle of the story. The author uses anaphora to express Sylvania's feelings on the last day of the wedding. While in her room, he engages in a monologue repeating the words ‘How I wish they understood'. The speaker uses the statement to explicate her inner feelings about what she is yet to face. The reader is able to see a jovial woman from outside but is in pain from inside. At one time, she opted to run away not to wed Horace, but on the other hand, she is strongly held by the love and respect she has for her parents. Horace, on the other hand, is comfortable and promises to be a good husband. The readers follow the story keenly to see how Sylvania would survive in the arms of a man she does not have any feeling for. At the end of the story, Horace involves in a road accident that claims his life. In that too, Sylvania pretends to be grieved and saddened by the death of her husband, but from inside, she is happy that she is free at last and makes her own decision. The culture allows a widow to remarry any man of her choice without being dictated by her parents. Therefore, the story is about a character that lives by pretense to please the people around her.AsyndetonAsyndeton is an act of omitting conjunctions between clauses, words, and phrases. In the story, Sylvania eulogizes her husband as loving and caring by the statement, â€Å"Horace, is loving, caring.† the people who listen to her are carried by her expressions to realize that they have not stayed for long in the marriage and feel that it is a great loss to her. She makes them think so by appearing so, but on the other hand, she feels relieved and happy at last. She falsely narrates how she was happy to have him as her husband, yet by the time of a wedding, she had thought of running only to be kept by the love and respect she has for her parents. In fact, the readers usually have an extended advantage over the characters since they can see the holistic story of what takes place. Among the people attending the two events, wedding and burial go home with a different image of Sylvania. They think that she is happy when she is very sad. On the other occasion, they think of her to be sad, yet she is the happiest. Therefore, any written piece has a lot for the readers compared to the characters involved.PolysyndetonPolysyndeton is structurally opposite to asyndeton. It involves the use of a conjunction between each phrase, word or clause. The use of polysyndeton is apparent at the beginning of the story where Sylvania is informed about the impending wedding. According to his father, though not named in the story, Horace is a good man with standard discipline and qualities of a husband. When given the news, Sylvania appreciates and accepts to marry as a demand of the custom, while inside her heart she does not have any feeling for him. Similarly, when the message of his death is delivered to her, she appears to be shocked and wails bitterly, yet feeling better to finally live a life that is uncensored by her parents. The other uses complete sentences that are well conjunct to express Sylvania's inner world. The story is so electrifying to see the way Sylvania is able to pretend and get away with it. In fact, Horace also lived with Sylvania for their short time in marriage imagining that she loved him, but not really. From this plinth, Sylvania represents many people in the society who live in particular ways just to impress the people around them, yet they do not like what they are. Therefore, it is an educating piece for the readers and the society to avoid putting more pressure on people to an extent that they live to express what they are really not.KenningKenning is used to creatively describe something in a more creative and skillful way. Chopin uses the same in her story on the first page, paragraph four and five. The story gives the readers an outlook of what Sylvania looks like while inside her room, during the wedding and when eulogizing her husband. As depicted in the story, she narrates her experience with Horace right from the time they had their first encounter. She also refers to him as a loving, caring and responsible husband. The readers can imagine a woman who enjoyed her marriage. They see someone at a great loss, more so because the marriage did not last long. Two things they are not aware of is that Sylvania did not enjoy the marriage, did not support her parents' choice and is very happy to have the news about the death of her husband. Life is a journey where two people can walk together facing the same direction, but not having a common destiny. Horace and the people around him thought that his wife loved her. When he died, people thought that it was a blow to his wife. However, the truth of the matter is that no assumptions were consistent with whatever Sylvania was.ConclusionThe story gives the readers an outlook of Sylvania, more so whatever she feels about the wedding and the death of her husband. People living around her are very unclear about what she really is. The story is a captivating piece about the experiences of a woman living in a world controlled by her parents. They choose a husband for her and she pretends to like it, yet not. When the husband dies, she pretends to be in a great pain of loss yet happy inside. It represents the people in the society who can smile to please people, but from inside, they suffer. Therefore, it has a lot for the readers to desire. Study Outline Attention Getter: The short story Caught up in Different Worlds is a fascinating piece that takes the readers through different jaunts of experiences of a woman called Sylvania, a good pretender who can imply to be happy even if sad, and can also appear to be sad when really happy. Thesis Statement: The story is a captivating piece about the experiences of a woman living in a world controlled by her parents who choose to express what she does not feel, just to conform to their expectations. She appears to be happy from outside, yet suffering from inside. Main PointsPoint#1: Anaphoraa) Explanation of anaphorab) How it used in the storyc) It's relevance to the storyPoint#2: Asyndetona) Explanation of asyndetonb) How it used in the storyc) It's relevancePoint#3: Asyndetona) Meaning of asyndetonb) How it is used in the storyc) It's relevancePoint#4: Polysyndetona) Meaning of polysyndetonb) How the author used it in the storyc) It's significance in the storyPoint#5: Kenninga) Meaning of Kenningb) How it is used in the storyc) It's relevance. The readers learn a lot from the story, more so the inner world of Sylvania. It tells more about living in a bigoted society. It paints the picture of the pressure that the society places on people to live according to certain expectations. The story is an electrifying piece with much for the readers to desire.

Writing A Conclusion Paragraph And RUBRIC PDF - 1394 Words

Writing a Conclusion Paragraph for your Social Studies/Language Arts Research Paper â€Å"BASIC† MANDATORY REQUIREMENTS: ïÆ' ¾ must BEGIN with a restated thesis statement that clearly restates the 3 subtopics discussed in your paper. (This is your FIRST sentence.) ïÆ' ¾ NEVER introduces new details that haven’t been discussed already o You don’t want frustrate your readers by mentioning some new statistic or fact that you aren’t going to thoroughly explain. Your readers shouldn’t have more unanswered questions after reading your paper than they did before they began. ïÆ' ¾ Should NEVER insult the reader by saying, â€Å"I wrote about†¦Ã¢â‚¬  or â€Å"In this paragraph, I will†¦Ã¢â‚¬  or â€Å"The purpose of this paper is†¦Ã¢â‚¬  The reader is smart enough to know what he/she just read,†¦show more content†¦/ because †¦. (add an explanation, elaboration or opinion about what you learned)_________________________________ ______________________________________________________________________________. b. Another thing I learned was that (your focus topic) ________________’s (subtopic 2) _________________, was/ had/ (choose one thing you discussed in your paper from body paragraph #2) _________________________ and†¦. / because †¦. (add an explanation, elaboration or opinion about what you learned) _______________________________ ______________________________________________________________________________. c. I also learned that ________________’s (subtopic 3) __________________, I learned (choose one thing you discussed in your paper from body paragraph #3) ______________________________ and†¦. / because†¦. (add an explanation, elaboration or opinion about what you learned) _______________________________________________ ______________________________________________________________________________. 6. 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A further five (5) marks are allocated to how well the student has followed the four step process. In relation to the marks allocated for theRead MoreAcc 206 (Principles of Accounting Ii) Complete Class All Assignments , Dqs and Problems / Homework-Aid4132 Words   |  17 Pagesâ€Å"Resources and Publications† sections of the website. Are you surprised by the topics that management accountants are focusing on? Why or why not? What interests you more, financial accounting or management accounting? Carefully review the Grading Rubric for the criteria that will be used to evaluate your journal entry. ACC 206 Week 3 Assignment Chapter 4 and 5 Problems ACC 206 Week 3 Assignment Chapter 4 and 5 Problems Chapter 4 and 5 Problems Please complete the following 7 exercises belowRead MoreAcc 206 (Principles of Accounting Ii) Complete Class All Assignments , Dqs and Problems4130 Words   |  17 Pagesâ€Å"Resources and Publications† sections of the website. 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Is Medication Safe for Attention Deficit Hyperactivity...

The use of drug therapy for children with ADHD has escalated to an alarming degree in this â€Å"pill popping† world. Most parents as well as educators became more demanding for a â€Å"quick fix† for children who have been diagnosed with academic and behavioral problems (ODell Cook, 2004 ). There has been increasing concern about the potential adverse side effects of these medications. Prescriptions and drugs for ADHD come with discussion and directions for use, and the purpose of the drugs. The section for side effects often comes in technical language and small print, and many people do not read this section at all. People tend to stop reading this section when they encounter difficult chemical names and descriptions. Furthermore, some of†¦show more content†¦It is important that if parents suspect that their children may be over-active even during the developmental stage of play especially in pre-school, they should start to make comparisons between the ch ild and his same aged peers. According to Fowler (2004), children may be suspected to have hyperactivity when they seem to be always on the go. The most common activity found in children about 2-3 years old is one who spend less time with a single toy, one who is squirmy compared to his peers and one who is always darting out of the house. At all ages, hyperactive children display excessive and loud talking. Listed in the DSM-IV TR (2000) are the symptoms of hyperactivity in both children and adults: (1) frequent fidgeting with the hands and feet or often found squirming in seats (2) often leaves his/her seat in the classroom or in other situations wherein he is expected to remain seated (3) often runs about or climbs exceptionally in appropriate situations wherein in adolescents, it may be limited to subjective feelings of restlessness (4) often finds it difficult to play or engage in leisure activities in a quite manner (5) always on the go or acts as if he is driven by a motor and (6) shows signs of loud or e xcessive talking. It is reported that in most settings, four to nine times as many boys as girls are diagnosed with hyperactivity and in the United States, the incidence rate isShow MoreRelatedAttention Deficit Hyperactivity Disorder ( Adhd )1552 Words   |  7 PagesATTENTION DEFICIT HYPERACTIVITY DISORDER Seth was a second grader at West Elementary. 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Money Is The Anthem Of Success - 1438 Words

Money Is The Anthem Of Success When one reflects on what’s important, most people would tend to answer with concepts such as familial relations, friends, security, happiness and the like. Though these are very important staples to lead a healthy life, does all that really equal to success? When one thinks of success, do they think about how many friends they have, who’ve they married, or how long they’ve been happy? Or, do people think about money? Despite all the claims about the staple pieces in life, the real goal that people aim to achieve is to earn lots of money. As human beings, most people see this everyday—those who are in power are the ones sitting on thrones of gold that only deep pockets could afford, those with†¦show more content†¦Obviously, the main couple in the story fell for the ruse as well. Within no time, â€Å"the newspapers were full of it, everybody was talking about it, it was in the very air. There was plenty of money to be made in the stock exchange by those who had guts—money to be made by the hour, by the minute, for the prices of stocks and shares were rising faster than anyone could keep track of them!† (Lim 2). As told in the short story, more and more people were believing that they could gain more money by the stock market. There was news about the stock market everywhere, and the amount of people talking about it were rising (since more people were taking part in it). Not only that, but the only reason people were giving into this was once again, because of their greed. Everyone was investing all their money into the system without full understanding of what was happening, and without comprehension of the consequences one could face if the stocks they were invested in suddenly crashed. Eventually, things did begin going downhill: â€Å"The downward slide, or the bursting of he bubble as the newspaper dramatically called I, did not initially cause much alarm, for the speculato rs all expected the shares to bounce back to their original strength and thence continue the phenomenal growth. But that did not happen, The slide continued† (Lim 3). To continue on, the following reason that proves that greedShow MoreRelatedIs The Flag Of The United States Of America Considered Patriotic?1135 Words   |  5 Pagesminorities. During the first 49ers preseason games at first sitting in during the National Anthem, later evolving his protest into taking a knee. Since then other players within the National Football League have decided to follow in Colin Kaepernick’s footsteps by taking a knee during the National Anthem, with bringing up the issue of whether or not it is patriotic to not participate in the National Anthem as a form of protest. 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Activities and Operations of Coca-Cola-Free-Samples for Students

Question: Discuss about the trading activities and operations of Coca-Cola Amatil. Answer: Introduction The report talks about the trading activities and operations of the company. It tells that how is dealing with various products and services. It explains the SWOT analysis and Pestle analysis to beat the competitors in the market. Further, the report explains that how the company is using marketing mix strategy within the organization. In addition, it explains the key characteristics of the consumer behavior in the global market. It describes that how the market influences the buying behavior of the consumers. Background of the company Coca-cola Amatil is one of the largest drink beverage companies in the Asia Pacific region. CCA operates and manages its operations and business activities in six countries such as Indonesia, Papua, Nez Zealand, Australia, Fiji, and Samosa. It was founded in 1904 with its headquartered is located in Sydney Australia (Khr, 2009). There are approx 14,700 employees employed in the company. The firm is dealing with various products such as sports water, energy drinks, iced tea, spring water, soft drinks, flavored milk, tea, coffee and vegetables snacks and products around the world. In todays era, the company is expanding and increasing its profit and revenue across the world. The main aim of the company is to maximize and increase the revenue and profit while maintaining the sustainability of the beverage industry (Ouppara and Sy, 2012). The company is using effective and unique leadership styles to motivate the employees within the organization. The core values include integrity, passi on, respect, accountability, collaboration, diversity, leadership and quality. The company maintains sustainable human resource management to attract more candidates in the market (Andini and Simatupang, 2014). Situation analysis of the Coca-Cola Amatil The marketing and situational analysis play a vital and integral role in Coca-Cola Amatil to gain the competitors benefits across the world. PepsiCo, Golden circle and Nudie foods Australia are the main competitors of the CCA. The company can use SWOT analysis and PESTLE analysis, Porter five forces model to evaluate and analyze the plans, policies, and strategies of the competitors across the world (Guthrie, Cuganesan and Ward, 2010). PESTLE analysis Pestle analysis is the strategic tool to evaluate and analyze the external environment of the company. Pestle analysis comprises political factors, economic factors, and socio-cultural, technological, environmental and legal factors. These factors affect the business activities and operations adversely. The pestle analysis has been discussed below (Andini and Simatupang, 2014). Political factor: The political factors include political instability, the risk of military invasion, wage legislation, and trade regulations also affect the success and growth of the company. These factors must be managed and controlled by the company to gain various competitors advantages around the world. Economic factor: The economic factors include saving rate, interest rate, unemployment rate, economic growth rate, inflation rate, saving rate and foreign exchange rate. These factors also affect the trading activities and operation of the firm. The company should consider and analyze these factors to overcome on the competitors in the world (Handayati, Simatupang and Sridharan, 2011). Socio-cultural factors: The socio-cultural factors include demographic factors, culture, values, attitudes and religious of the employees. CCA must focus and evaluate these factors to beat the competitors in the market. Technological factor: The technological factors also influence the growth and success of the company. The rate of technological diffusion and changes in the technology are the major technological factors which affect the growth of the company adversely (Jones and Reid, 2010). Environmental factor: The environmental factors include climate change, waste management in beverage and food sector, weather and pollution. Entire factors influence the position of the CCA adversely in the global market. Therefore, the company must identify these factors to overcome on the competitors across the world. Legal factors: These factors also affect the sale and revenue of the company negatively. The various rules and legislation which have been made by government affect the growth and success of the CCA globally. These factors should be managed and analyzed by the CCA to expand and flourish its business globally (Setyawati and Santoso, 2012). SWOT analysis SWOT analysis plays a vital and crucial role to attain the competitors advantages in the global market. SWOT analysis shows strengths, weaknesses, opportunities, and threat of the company. It is the strategic tool to analyze and evaluate the risk and other key challenges of the market. The SWOT analysis has been discussed below (Hassan, Amos, and Abubakar, 2014). Strengths Weaknesses The domestic market is available to explore and expand the business activities and operations globally. Experienced business units are the strength of the CCA. The growth rate of the CCA is high and it also helps to reduce the labor costs. CCA provides monetary assistance to the employees around the world. CCA fulfill the needs and wants of the customers than their competitors. Brand portfolio is the major issue in CCA. The future profitability and growth are not possible in CCA due to various competitors exist in the market. Opportunities Threats The global market is available for selling the products and services of the company. It is one of the significant opportunities for the company. The company is introducing new food and beverage products globally. The demand for the beverage products is increasing day by day. The company is charging high prices for the beverage products. There are various competitors exist in the market. Competitive analysis PepsiCo and Nudie food Australia are the main competitors of the company. The marketing mix of the PepsiCo has been discussed below (Assiouras, Ozgen, and Skourtis, 2013). Product: The PepsiCo is the major competitor of the Coca-Cola Amatil. The PepsiCo is dealing with various products such as energy drinks, rice snacks, soft drinks and breakfast bars. It uses product mix strategy to gain the competitive advantages in the market. Place: The PepsiCo uses the universal network for distributing its products and services to the customers. The retailers and online merchandisers are the main distribution channels of the company (Huang and Sarigll, 2014). Promotion: The Company uses various promotion strategies such as direct marketing, advertising, public relations and sales promotions etc. Advertising is the foremost strategy to maximize the revenue and profit of the company. Price: PepsiCo uses pricing strategy to differentiate its products from the Coca-Cola Amatil products. It uses hybrid value pricing strategy and market-oriented pricing strategy to increase the sales of the company. Marketing mix of Nudie Nudie food Australia is another competitor of the Coca-Cola Amatil. The marketing mix of the Nudie has been discussed below (Oplatka and Hemsley-Brown, 2012). Product: The Company is dealing with food and beverage products which include fruits, juice, ice-cream, and soups. Thus, it affects the activities and operations of the Coca-Cola Amatil adversely. In this way, the company is becoming successfully day by day. Place: The Company is making effective and unique strategies to distribute its products and services in the Australia. The products of the Nudie are sold in more than 6000 outlets in the Australia (Ryu, Lee and Gon Kim, 2012). Price: The Company fixes the high prices of the products due to the high quality of the products and services. It does not adopt low price strategy. Thus, it is the biggest benefit for the Coca-Cola Amatil to overcome on the Nudie food. Promotion: The Company is investing a huge amount to promote its products globally. By using effective promotion strategy, the company is trying to beat the competitors around the world. Marketing mix of Coca-Cola Amatil The marketing mix of the Coca-Cola Amatil evaluates and analyses the brand of the company. The marketing mix includes the 4 Ps (product, price, place, promotion). By using marketing 4Ps, the company is overcoming the competitors. The marketing mix of the Coca-Cola Amatil has been discussed below. Product: The Coca-Cola Amatil provides various types of soft drink and beverage products. The products of the company are sold in various sizes and packaging. By using product strategy, the company is trying to differentiate its products from the competitor products (Assiouras, Ozgen, and Skourtis, 2013). Price: The firm is using the pricing strategy to attain competitive advantages in the market. The company sets the reasonable and appropriate prices of the products to attract more customers across the world. It fixes the different prices for the different products. Place: It is the important marketing strategy of the company. CCA is making unique and effective place strategy to distribute its beverage products globally. Under this strategy, various distribution channels are used by the company. Promotion: Various advertising and promotion strategy are used by the company to maximize and enhance the number of customers in the world. The company uses social media channels to promote the product of the company. Now it can be said that marketing mix of the CCA is very effective and unique. It provides various competitive benefits across the world (Oplatka and Hemsley-Brown, 2012). Consumer buyer characteristics A consumer is a person who buys the products and services for the personal use or consumption. They do not buy the products and services for manufacture or resale purpose. The characteristics of the consumer buyer have been discussed below (Rucker, Galinsky and Dubois, 2012). Information search: A consumer is the main success factor to maximize and enhance the revenue and profit of the firm. Therefore, consumers play an integral role in CCA to increase the sale of the organization. The consumers collect information and knowledge while buying the products and services within the organization (Yeung and Yee, 2012). Brand loyalty: It is another characteristic of the consumer behavior in the global market. Brand loyalty is the tendency of the consumers which affect the behavior of the consumers while buying the products and services of the company. Price elasticity of demand: It is one of the important characteristics of the consumers. It affects the demand and supply for the products around the world. It also affects the buying behavior of the customers in the global market. Personalized products and services: It is a significant feature of the consumer buying behavior. The consumers use the products for personal use thus; they check and evaluate the prices of the products and services. These are the features of the buying behavior of the consumers around the world (Paul and Rana, 2012). Awareness: It is one of the significant characteristics of the consumers. The consumers check and evaluate the quality and prices of the products while taking the buying decisions. They buy the right products at right prices due to effective awareness. Various awareness programs are conducted by the company to increase the awareness of the consumers. Along with this, the consumer buying behavior depends on the various factors such as marketing campaigns, economic conditions, personal preferences, and group influences. These factors influence the purchasing power of the consumers from various ways. CCA should evaluate and analyze the needs, requirements, and expectations of the consumers to maximise the sales and revenue of the firm. Further, the organisation must maintain an effective and dynamic relationship with consumers across the world. It is the responsibility of the employees that they provide the right information to the consumers in the market (Reed et al, 2012). Conclusion On the above discussion, it has been evaluated that CCA is one of the largest brands in the world. The company is offering several beverage products to the customers globally. Further, the firm uses effective and unique strategies to overcome the competitors in the world. PESTEL analysis, SWOT analysis are done by the organisation to evaluate and analyze the position and image of the competitors. The company uses marketing mix strategies to differentiate its products and prices from the competitor products and prices. In this way, the company is able to gain the competitors advantages in the market. It also helps to accomplish the long-term mission, objectives and goals of the company. Along with this, the company should focus on the marketing strategies to reduce the risk and key issues of the global market. References Andini, R.A. and Simatupang, T.M., (2014). A process simulation of inventory planning and control for Minute Maid Pulpy at Coca-Cola.International Journal of Logistics Systems and Management,17(1), pp.66-82. Assiouras, I., Ozgen, O. and Skourtis, G., (2013). The impact of corporate social responsibility in food industry in product-harm crises.British Food Journal,115(1), pp.108-123. Guthrie, J., Cuganesan, S. and Ward, L., (2010). Social and Environmental Reporting: The Australian Food and Beverage Industry. Handayati, Y., Simatupang, T.M. and Sridharan, R., (2011). An analysis of collaboration between Coca-Cola and Carrefour using drama theory.International Journal of Value Chain Management,5(1), pp.1-24. Hassan, D.N., Amos, A.A. and Abubakar, O.A., (2014). An evaluation of marketing strategies undertaken by Coca Cola Company as a multinational corporation in Nigeria.Journal of Business and Management,3(2), pp.5-10. Huang, R. and Sarigll, E., (2014). How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. Jones, S.C. and Reid, A., (2010). Marketing to children and teens on Australian food company web sites.Young Consumers,11(1), pp.57-66. Khr, P., (2009). Marketing research for Coca-Cola Thailand Limited: implementation of Fanta Free in Thailand. Oplatka, I. and Hemsley-Brown, J. eds., (2012).The management and leadership of educational marketing: Research, practice and applications. Emerald Group Publishing Limited. Ouppara, N.S. and Sy, M.V.U., (2012). Quality of Work Life Practices in a Multinational Company in Sydney, Australia.Procedia-Social and Behavioral Sciences,40, pp.116-121. Paul, J. and Rana, J., (2012). Consumer behavior and purchase intention for organic food.Journal of consumer Marketing,29(6), pp.412-422. Reed, A., Forehand, M.R., Puntoni, S. and Warlop, L., (2012). Identity-based consumer behavior.International Journal of Research in Marketing,29(4), pp.310-321. Rucker, D.D., Galinsky, A.D. and Dubois, D.,(2012). Power and consumer behavior: How power shapes who and what consumers value.Journal of Consumer Psychology,22(3), pp.352-368. Ryu, K., Lee, H.R. and Gon Kim, W., (2012). The influence of the quality of the physical environment, food, and service on restaurant image, customer perceived value, customer satisfaction, and behavioral intentions.International Journal of Contemporary Hospitality Management,24(2), pp.200-223. Setyawati, D. and Santoso, I., (2012). Value Chain Analysis on the Logistics Management as the Basis for Strategy Formulation to Increase Customer Satisfaction (Case Study in PT. Coca-Cola Amatil Indonesia-Plant East Java).Agroindustrial Journal,1(1), p.28. Yeung, R. and Yee, W.M., (2012). Food safety concern: Incorporating marketing strategies into consumer risk coping framework.British Food Journal,114(1), pp.40-53.

Justin Lieber Essays - Fictional Cyborgs, Death, Brain,

Justin Lieber I read how to build a person by Justin Lieber. Justin Lieber is a professor at the University of Houston, whom also writes science fiction. This selection, which was taken from his novel Beyond Rejection, is fictional and is based in the future. The story is set in the year 2112 in a Houston hospital. In this hospital they are brains on one person into the body of another. The story starts with the hospital giving a class on how they are attempting to transplant a mind into a human body. The test subjects name was Sally Cudmus, and she has been frozen in ice for two years. In this story they discuss the difficulties of implanting a brain into a body. They talk of the problems that would occur if a mind was implanted into a body that was not it's own. They say this is possible due to the fact that the brain can adapt to major changes around it with in days. The example they give to show this is possible is one with reverse goggles. If a person puts on goggles that would make everything appear upside down the person would be disoriented. After a few day the subjects brain would adapt to these changes making what the goggles made upside down rights side up. If the goggles were then taken off everything again would seem upside down, until the brain once again adapted to this change. In this story it is said that a mind is like a tape, and the only thing this tape needs is a body similar to its original to function. I do not agree with this because a brain is not like any other organ that can be transplanted. A person's brain is dynamic in that it functions with a particular person, and is one of a kind. No matter how similar the body types may be, a humans brain and thoughts can not be transferred to another body. In my opinion a person's brain would not adapted to such a drastic change as a body switch. In the end the subject wakes up remembering who he once was. After touching his new body he realizes he is no longer in his original figure. The subject does not like this because his new body was much different then his own. He no longer had a penis and his muscular for he once had was gone. Also a tale like extension had grown from his spinal cord to his feet. The subject realizes that he will no longer be who he once was, and is understandably discontent.