Who Am I Essays - Testament Of Pope John Paul II,

Who Am I Who Am I? Believe it or not, I find very difficult to talk about myself. I think that the only way to accurately describe myself is to give a little background information. I was born in Indianapolis, where I have lived my whole life. I live in an old three-story farmhouse, which was built in the 1780's. It has been remodeled somewhat since then but all of the woodwork is the same. The surroundings are beautiful, like a calendar picture. The house sat on about 15 acres of land. Most of that was in the woods and there was a small stream that ran through it. As a child, I was very adventurous. It seemed like every day I would travel further and further from my house. I was always the one who was curious about how far we could go and what else could we do. My friends looked to me as a leader. As I got older, I realized that I had some athletic talent. I began to play just about every sport that I could for my elementary school and middle school. Baseball, and football were the two sports that I excelled at all during high school and now in college. Even though sports took up a lot of my time as a child and as a teenager, I felt that there was something missing in my life. It is something that made me who I am today and still works through me daily. I am talking the love of my personal savior Jesus Christ. It took me 14 years of my life to realize how lost I was without him. He comes before everything in my life. That is why I am proud to say that I am a Christian. If I did not have Christ in my life I would not be the great person who I am today. English Essays

Burger King Customer and Market situation of the industry Essays

Burger King Customer and Market situation of the industry Essays Burger King Customer and Market situation of the industry Paper Burger King Customer and Market situation of the industry Paper yet if it were in a promotion it would be sold for 5 Dhs. thus prove that the margin of profit is extremely high. Distribution situation: In terms of distribution we wish to discuss the number o branches and their locations. In that aspect McDonalds has far more branches and stall as compared to Hardees or Burger King. McDonald in its short span of few years has already established an extensive network of outlets through out the UAE with heavy emphasis on Dubai. Where as Burger king has only 6 outlets. Also McDonalds is located at many venues where it draws its synergies from the location it is in. we found that McDonalds has located its outlets at petrol pumps in major malls and also near residence and office or trade hubs, this allows them to attract customers. We found that McDonalds drew a major advantage against Burger King by locating it self across the UAE and in the Globe so that it was accessible and available. This attributed to better product awareness. Burger King on the other hand has failed to establish itself so strongly in the Dubai market and UAE market, yet it has counted on Snob effect to draw its customers. Burger king how ever has located it self in few yet prime locations where it draws on from the high spending power of the consumers and also on accessibility (City Center). Promotion and Competitive situation: The fast food industry in the region has shown the emphasis and the importance of promotion. In the burger industry itself we can see a promotional war-taking place between McDonald and Burger King, with Hardees playing a minor role. Where McDonalds and Burger king emphasizes on Value Meals and movie memorabilia, Hardees emphasizing on Big Gifts and prizes. But we can see that the Global Advertisement and promotional campaigns of these burger giants spills in to UAE also. Most of the promotional schemes undertaken here are very much similar to the ones undertaken in the region and hence no customization is seen. Though lucrative market for both McDonalds and Burger King we saw that other than value meals both had nothing special for the Regional or UAE market. The competition between McDonald and Burger King is fierce as now both compete to capture a larger market share of the existing size of the market. Burger King has so far emphasized on its Value and quality and hygienic food. The Competition for Burger king and McDonalds is rising slowly but steadily from Hardees who underwent a radical face lift and change of logo and customer driven service standards, yet the real competition is coming from a wholly unpredictable side, the small cafeterias. Yep though hard to believe these small sized cafeterias are spread out through out the entire UAE and cater to a large segment of the market. What we noticed was that on daily basis and on regular basis teenagers, college students and working class people preferred to go to these small cafeterias rather, and prefer Hardees and McDonalds and Burger king on special occasion or if quality is of prime concern or if time was of essence. Surprisingly of the 100 students we questioned 85 accepted that they went more regularly to these small cafeterias than to anywhere else. The reason they stated was that these students stated was that these cafeterias were available everywhere and anywhere, they were much cheaper and they had good things to eat. Though baffling as it may sound we think that there is a common segment, which is competed by the burger industry and these small cafeterias. The upper segment of the market with good marginal propensity to consume and with higher end of the income strata preferred burger outlets. The low-income group of people namely students who cannot afford or labor class prefer these cafeterias. And the teenagers/student and white collar people prefer either of the two, depending on their budget at that given time and the accessibility. We found that these classes of people namely the middle class were very flexible and would adapt to either of the two industries, i. e. urger or cafeterias. When compared with price we found that both were cheap and the cost of a decent average Burger meal from Hardees/ McDonald/ Burger King would be same for a complete meal from these small cafeterias. We understood that the only thing, which differentiated or made the difference, was the quality of the food. As one student put it; we students are ok with anything, it all costs the same for us, we are hungry and we need something to eat, now if it is a burger or if it is a cafeteria burger for us it is all the same. On asking a white-collar male bachelor, he replied we have to be practical as bachelor I consider saving an importance, and if I can get a filling meal at one of these cafeterias which are near by why should I go further down the road to locate a burger joint? Unless I am looking for quality it is indeed a threat, which needs to be addressed by the burger industry. The small cafeterias though catering to a different segment o the market, do sometimes and are taking growing share for the burger joint industry. They are a threat and need to be addressed for the future of burger joints.